June 13, 2019
How to Recover from a Marketing Fail
Pepsi’s notoriously tone-deaf commercial featuring everyone's favorite influencer Kendall Jenner is a prime example of…
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June 11, 2019
What Instagram’s Branded Content Ads Mean for Brands & Influencers
Instagram recently announced the introduction of Branded Content Ads, allowing influencers to give brands controlled…
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June 10, 2019
3 Ways to Scale Your Business on Social in an Ever-Changing Landscape
With the constant changes in algorithms, shifting user preferences and demand for consistent, quality content,…
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June 7, 2019
Back to Basics: How to Build a Foundation for Your Brand
So you want to turn your side hustle into a full-time gig, eh? Welcome to…
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June 7, 2019
Marketing Agency vs. Hiring In-House [Infographic]
You know the drill: a growing brand outsources its marketing to a team of agency…
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June 6, 2019
How to Audit Your Social Media Strategy Like a Pro
Social media is a crucial channel for marketers to leverage to grow their audience. But…
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June 5, 2019
Facebook Video Ads: Tips for Optimizing Your Campaigns
As we mentioned in yesterday’s post about YouTube advertising, digital video ad spend is on…
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June 4, 2019
YouTube Advertising: Tools & Tips to Optimize Your Video Ads
With over 1.8 billion users, YouTube presents an opportunity for advertisers to reach an audience…
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June 3, 2019
What Is a Brand Guide and Why Do You Need One?
You have a business plan. You have a product strategy. Your company has a name.…
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May 31, 2019
Think Like a Magazine Editor, Act Like a Content Marketer
Print may be dead, but storytelling is alive and well. Internet audiences are increasingly turning…
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May 30, 2019
Google’s New Mobile SERP: What It Means for SEO and SEM
Last week, Google released an update to its mobile search engine results page (SERP) layout,…
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May 29, 2019
Data-Driven Marketing: Using Google Analytics to Optimize Your Strategy
Data tells a story - it's our jobs as marketers, entrepreneurs and executives to…
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