Phase Two
Coworking. Studio. Community.
A co-working space where entrepreneurs, technologists, creators and storytellers, come to work, mingle and play.
https://phasetwospace.com/
What we did
- Brand Strategy
- Brand Messaging
- Brand Identity
- Naming
- Logo
- Art Direction
- Creative Direction
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Photography
-
Website
- Experiential Event
The Opportunity
Phase two was almost ready to open their doors but needed help establishing their brand first. From name, logo, and messaging to overall digital strategy and execution, Hawke was there to help.
The Solution
We created a brand inspired by the digital nature of the media industry. Keeping in mind the transitional period the target demographic would be experiencing when seeking out this coworking space, we came up with the name Phase Two. We then created a logo and visual identity that was easily recognizable and as unique as the co-working space itself. Through our messaging work, we positioned Phase Two as a community, a safe space to pursue whatever “phase two” meant to you. Finally, we built a website highlighting the mix of tech and media, amenities, and ease of booking a space that best fit the consumers need at the time.
Logomark development
The logo for Phase Two is designed in correlation with the name of the brand and its purpose, to create a community of entrepreneurs, technologists, creators, and storytellers and be the space where their projects take shape. The pictorial logo is an abstract design of a moon phase, creating an association to the name making it more memorable to the user. The flat, abstract design and the use of negative space correlate with the brand’s modern and technology forward goals and values.
WEBSITE BUILD
We are…
a curated coworking space
an event space for diverse groups to convene.
studio space
an educational
a screening room
a tech hub
a space to work, mingle & play.
We are (your) Phase Two
BRAND MESSAGING
