Hawke Optimizes Acquisition and Launches
Hawke Optimizes Acquisition and Launches Retargeting to Triple YoY ROAS
The Results
(what really matters)
INCREASED ROAS
3x
FACEBOOK ROAS
916%
INCREASED FB REVENUE
5.5x
DECREASED CPA
67%
The Bullets
(what you need to know)
Hawke Media Channels
- Facebook Advertising
Our Solutions
- Expanded interest-based audiences
- Increased usage of lookalike audiences
- Dynamic Product Ad
- Custom retargeting segments
The Details
(the devil’s in here, somewhere)
Topo Designs makes backpacks, bags, and apparel for anywhere on your map. Prior to launching Facebook Advertising with Hawke, 90% of their budget was allocated toward new acquisition campaigns with very limited audiences, high daily budgets, and no retargeting. We expanded Topo’s interest-based audiences and increased the usage of lookalike audiences to optimize these acquisition campaigns.
We also launched a dynamic product ad, which has earned 3,920% ROAS. More recently, we launched custom retargeting segments broken down by site visitors, top engagement (time on site, content views, and page views), and users who engaged with Topo’s social posts. These retargeting campaigns have earned a combined 617% ROAS.
Compared to the same period last year, our Facebook advertising solutions have tripled Topo’s ROAS, increased Facebook ad revenues by 5.5x, and decreased CPA by 67% despite doubling spend.
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