At Hawke Media, we’re not afraid of cannabis. In fact, we love working with companies that are leading the charge in this growing industry. Greenbox is an interactive, touch-screen-operated kiosk for use in dispensaries, designed to make the purchase of medical marijuana both easy and efficient. They came to us ready to launch headfirst into the “green rush” with their innovative product, but needed to make sure their brand was sleek and modern, elevating the product’s tech-focused nature, without diluting the fun of a cannabis purchase.

In order to create a strong, recognizable brand, we shifted the focus away from the industry-standard cannabis leaf, instead opting for a minimal and recognizable logomark with a green color balance to draw reference back to the cannabis space. For typography, we settled on Orbitron for the headline font – this bold, sans-serif typeface is consistent with Greenbox’s tech-forward visuals. To complement Orbitron, we selected Quicksand for body copy because its geometric letter anatomy is clean, soft on the eye, and easy to read. With the branding set, we partnered with Fastcorp LLC, a robotic kiosk manufacturer, whose engineers sketched out an innovative kisok that combined functionality with an engaging visual experience. After iterating through many vector concepts, we moved our final version into collaborative 3D software that allowed the the engineers to build the machine while we added branding elements and color.

Leveraging the beautiful branding elements we developed as well as informative content, we created an engaging web experience that demonstrates the benefits of Greenbox to dispensary owners, showing them why they need one in their store. In tandem with the website, we developed an investor pitch deck to help secure funding to further optimize success and development of the physical machine.

Our visual brand development, website, and pitch deck helped Greenbox’s founder raise money and earn early purchase orders for his product.

www.greenboxrobotics.com