For influencer Madison Pettis’s Sweet Sixteen, sponsored by Evite, we engaged dozens of the biggest names in Young Hollywood to attend the event. These influencers – including Madison, herself – posed in front of an Evite-branded step-and-repeat, and shared Evite-branded posts to their social accounts. Several notable entertainment press outlets covered the event, extending the reach of Evite-branded images and videos. This influencer-driven event was able to generate media inventory for a fraction of the cost of a typical media buy. The popularity of Madison and her guests led to further syndication of client-branded content. The event earned a total of 24 million impressions, 7.3 million of which were Evite-branded.